PPF aims to raise awareness about the rapid decline of primate populations amongst European populations, as well as amongst populations in countries where chimpanzees are endemic.  It can be difficult to convey to a consumer, for example, that exotic wood furniture stamped “Africa” ​​has caused the irremediable disappearance of hectares of forest and wildlife. Poachers using logging roads have slaughtered whole families of chimpanzees, gorillas and other animals.

PPF strives to inform, educate and inspire the public to act responsibly. They attend conferences and make presentations to deliver this message.